American Express, 59
American Management Association, 64
ancestor thinking, 274–75
Anthropometric Source Book, 337
APL (A Programming Language), 7
Apple, 3–6, 8, 140–41, 145, 148, 177, 195, 227–28, 231, 239, 243, 269,
289, 295, 296, 299, 317, 326–27; advertisements of, 8, 43; Amazon and,
145–46; App Store, 149–50, 292, 344; graphical user interface, 143, 145,
146, 148; iCloud, 351n32; iMac, 5, 23, 149; iPad, 5, 296; iPhone, 5, 23,
43, 127, 145–47, 149, 191, 216, 228, 259, 274, 289–90, 291, 296, 313,
327, 338, 343; iPod, 5, 23, 145, 338, 342–43, 346; iTunes, 146, 343; Ive
at, 23, 149, 299, 338, 342; Jobs at, 3–4, 7, 139–41, 145, 149, 157, 183,
190, 317, 340, 343; laptop trackpads, 359n25; Lisa (Apple II), 140, 141,
143, 145; Macintosh, 8, 143–46, 157, 338, 340; mouse, 141, 169, 177,
182–83; Norman at, 22–23; Shortcuts, 151; Siri, 122, 151, 190–91, 193,
195, 208, 312; Stores, 150; touchscreens, 127, 145–47, 343, 359n25;
visual metaphors and, 148–49, 210; Xerox and, 8, 139–44, 146
Apple Park, 4–5
appliances: home, 63, 117, 179, 230, 333, 370n16; medical, 69
apps, 26–27, 69, 147, 192, 194, 242, 255, 261, 288, 315–16; Apple App
Store, 149–50, 292, 344; consistency of, 31; metaphors and, 149–52;
navigability of, 31
arguments, 42
Army, U.S., 87
Arnold, John, 165–68, 170, 174, 190
artificial intelligence (AI), 105, 189–90, 208–209, 242, 312; in assistants,
108; Capital One chatbot, 211–12, 259, 268; Eliza conversational bot,
337–38; feedback and, 35–36; Google Lens and, 44; and suit to augment
muscles of the elderly, 107
Art Nouveau, 148
Asana, 248, 291
assembly lines, 60, 333
assistants, digital, 108, 122–24, 199; trust in, 193–94, 208
“As We May Think” (Bush), 189
AT&T, 337, 371n21
Atkinson, Bill, 140–44, 145
Atlantic, The, 188